Earn a free digital marketing certification from HubSpot Academy — no experience required, certificate included.
What's Inside HubSpot's Digital Marketing Course
HubSpot Academy built this course to cover the full scope of modern marketing, not just one channel. You'll move through 10 lessons and 30 videos at your own pace, with 8 quizzes checking what sticks along the way.
The curriculum spans contact management, content marketing, email marketing, lead generation, SEO, social media, and inbound marketing. Each lesson connects back to the same idea: attract the right audience, then earn their trust.
It's built around HubSpot's own CRM software and marketing automation platform, so the skills you practice map directly onto tools marketing teams already use every day.
-
Learn Inbound Marketing From the Ground Up Understand how attracting, engaging, and delighting customers replaces cold outreach and interruptive ads.
-
Build Email Marketing Campaigns Practice writing and structuring campaigns inside real email marketing software, not just theory slides.
-
Optimize Content for SEO and Lead Generation Learn the keyword and on-page basics that turn a blog post into a lead generation tool.
-
Read Marketing Analytics Like a Pro Track what's working across channels using the same reporting dashboards professional marketers rely on.
Is the HubSpot Certification Worth Your Time?
At 3 hours and 24 minutes total, this isn't a semester-long commitment. Finish it in an afternoon or spread it across a few evenings — it's entirely self-paced, with no deadline hanging over you.
There's no cost and no prerequisite, so the only real investment is your attention. That makes it a low-risk way to test whether digital marketing is a direction worth pursuing further.
Because the course is built around HubSpot's own CRM software, it doubles as an introduction to the marketing automation platform many companies already run their pipeline on — useful even if the certificate itself isn't your main goal.
HubSpot Academy has certified more than 250,000 professionals through its courses, making this one of the most widely completed digital marketing certifications available online.
HubSpot Academy — platform certification data
Frequently Asked Questions
Is the HubSpot Digital Marketing Certification really free?
Yes. The full course, all quizzes, and the certificate of completion are free — HubSpot doesn't require payment or a credit card to enroll.
How long does the course take to finish?
The course runs 3 hours and 24 minutes across 10 lessons and 30 videos, with 8 quizzes along the way. Since it's self-paced, you can complete it in one sitting or spread it out over several days.
Do I need any marketing experience to start?
No prerequisites are listed. The course is built for small business owners, marketing managers, and anyone new to inbound marketing fundamentals.
What do I receive when I complete the course?
A certificate of completion confirming you've been assessed on the course methodology, which you can add to your professional profile.
Ready to Get Certified in Digital Marketing?
Join the free HubSpot Academy course and see the full curriculum before you enroll.
See the Full CourseYou will remain on this site
